HERE IT COMES, THE RADIO ADVERTISING REVOLUTION.

Google's been working on it for a while -- first they revolutionized advertising on the Web, tried to break into print, which didn't go so well -- not that time, anyway. Then they bought dMarc Broadcasting, which was in the process of Webifying radio advertising sales. Others are working on it, like SoftwaveRadio, but not with the Google war chest behind them. Now the blogger jungle telegraph is relaying signals that Google's starting to roll out their radio advertising system, starting with a questionnaire to their Adsense customers. Radio people have bumbled around wondering what to do with the Web. Now the Web is making that decision for them. The result for us listeners: more commercials from smaller advertisers. Now, if the radio guys can just get the message that it's time to run fewer commercials and more local programming.