There is no heavier burden than a great potential.
~ Charles Schulz
Thursday, April 27, 2006
RADIO ISN'T DEAD.
There is hope. The audience isn't pouring over to Web radio or satellite. It's a slow leak. You've still got a chance to recapture them. But, if you're counting on HD, and willing to wait for the dynamite HD radio everybody'll want, the leak will dissolve the dike.
My three tips:
1. Do something local and earthshaking on your signal.
2. Get on the cell Smartphone networks.
3. Stream everything you produce on the Web.
Make that four tips:
4. Take a close look at what Bonneville's doing. I'll have more to say about this later.
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