The US commercial radio industry and its dominatrix, Arbitron--plus a couple of unknowns--struggle on, trying to invent the belt-mounted radio-sensitive spy-pod, hoping to revolutionize the way agencies decide to spend billions of dollars of advertisers' profits on stations that run eight radio commercials in a row. Meanwhile, a few ad buyers are scheming with ebay on a TV ad auction. And, of course, you've heard of Google's dmarc. And others. By the time radio decides which belt-spy to use, will it matter?
Subscribe to my all-purpose feed via feedburner.com.
No comments:
Post a Comment