Steamrollers don't float.

Cox Radio says it will be encoding its Houston stations for the MediaAudit smart-phone ratings test. Something it's conspicuously refused to do for Arbitron's People Meter tests in the same market. Meanwhile, Arbitron is said to be making radio execs fume over its rolling on for a July launch of PPM ratings only in Houston, according to InsideRadio, in spite of the Clear Channel selection process for a new electronic ratings system. Arbitron's never been known for acting as if they had competition. Now that they do, they might just drive that steamroller right into the Gulf. And good riddance.

If the above is Greek to you, sorry. This is sorta like for radio guys.