Free format idea of the day #2.

In every American city and town, there's a "demo" nobody's focusing on. Community-conscious people. They read the local newspaper. They join service clubs, churches, and charities and lead them. They lead companies. They go to city council meetings. They write letters. They get things done. Many of them have higher-than-average incomes.

Why don't they have a radio station of their own, one they love and hate as much as the newspaper? Maybe love more?

All those local-service gestures you've tossed off could add up to a helluvan influential radio station for your market, big or small. Forget ratings and research. Can you sell the station every influential person in town must tune in every day? It's talk, yes, and it costs more than a music station to produce. But the talent is out there--and they plan to stay in your market.

Not totally thought-through. Not my job. Yours. No charge.