Today, the L.A. Times rounds up commercial radio's current woes, talks to some radio guys, and offers hope. Link. I agree, radio won't go away as a result of payola and new tech. We can only hope its inflexibility will. Up for a visit to another radio planet? Browse the BBC's radio offerings. Even our new satellite pay radio guys don't offer this kind of smorgasbord. Why, they broadcast new radio plays.
I'm not saying corporate radio should try to reproduce the BBC arcana collection. But there are new format ideas in there somewhere. APR and PRI have built public radio stations into respectably-rated competitors with stuff that scares commercial radio guys to death (they won't even let Arbitron print the public stations' numbers). Imagine: programming to smart people. U.S. radio has to get over its need for the mass niche. In other words, learn to make their obscene profits from something besides questionable measurement of undifferentiated adults 25-49. And, think local, stupid.
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